Author: Alisa Yu. Fadeeva, Postgraduate of Theory and Technologies of Management Dept., Lomonosov Moscow State University

Abstract. Attracting direct investments is one of the main directions of regional economic development. In order to increasing regional investment attractiveness the Agency for Strategic Initiatives developed the regional Investment Standard that contains 15 requirements reflecting the best practices. One of the Standard’s requirements is a creation of a bilingual Internet portal providing comprehensive information about investment activity in a region. The practice of launching an investment portal is new and unusual for the majority of Russian subjects in terms of communication with investors. Moreover, full compliance with this requirement suggests pouring extra resources such as time, money and manpower. Here arises a logical question: does a regional investment portal represent a necessary and properly functioning mechanism affecting the investment attractiveness of a region? The study conducted within the scope of the present paper proves that an investment portal of a high quality brings a number of obvious advantages, embodies the most powerful and technologically advanced channel of communication in the modern Internet environment and exerts a significant impact on increasing investment attractiveness of a region. This indicates an undoubted importance of an investment web portal and highlights the necessity to carry out work on this instrument.

Keywords: regional economy, investment web portal, region, investment attractiveness, foreign direct investment, communication with investors, regional web portal, regional development agencies

For citation: Alisa Yu. Fadeeva. The Role of the Regional Investment Web Portal in Increasing Investment Attractiveness of a Region. Upravlenets – The Manager, 2016, no. 2(60), pp. 34–43.