Authors:

Lyudmila Ye. TEZINA Postgraduate of Statistics, Econometrics and Information Technologies in Management Dept.

Abstract:

Globalization processes, innovative renewal of production technologies and intensification of competition in the market lead to the expansion and improvement of a range of goods of Russian confectionery enterprises. The existing situation requires them to devise effective methods for examining their products’ competitiveness. In the study, the authors develop methodological approaches to compiling a list of parameters to carry out a preliminary competitive analysis. A rapid examination of competitiveness of confectionery products is conducted on its basis. In order to test practical applicability of the developed model, the authors evaluated the competitiveness of the product “Ptichiy vals” (“Bird Waltz”) of the candy factory “Globus” and its major competitors in the market of Ulyanovsk oblast. The results of the research are reflected in the polygon of products’ competitiveness.

Keywords:

AGRO-INDUSTRIAL COMPLEX, INNOVATION, INNOVATION DEVELOPMENT, INNOVATION POLICY, INNOVATION STRATEGY

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For citation: Lyudmila Ye. Tezina. Priority Directions of Innovation Development of Agro-Industrial Enterprises of a Region. Upravlenets – The Manager, 2016, no. 3(61), pp. 82–85.