Authors: Fyodor Ya. Legotin, Dr. Sc. (Ec.), Prof. of Enterprises Economics Dprt., Urals State University of Economics

Sergey V. Voronin, Postgraduate of Enterprises Economics Dprt., Urals State University of Economics

Abstract: The authors develop a technique to take decisions on the basis of optimization of the following factors – company’s capital, risk, profit and expected utility.

Keywords: Decision-making, profit, optimization, risk, expected utility, value for the company, human factor