Authors: Mikhail I. Lukinykh, Dr. Sc. (Agriculture), Prof. of Enterprises Economics Dprt., Urals State University of Economics

Vladilen V. Fufarov, Postgraduate of Enterprises Economics Dprt., Administrator of OAO SMAK, Urals State University of Economics

Abstract: The paper analyses the bakery products market of a metropolis. The necessity of using strategic management within bread baking enterprises is substantiated.

Keywords: Bakery products market, strategic management, strategic plan