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Small-Scale Trade in the Form of Self-Service and Its Prospects in the Russian Consumer Market

Authors: Tamara I. Nikolaeva, Dr. Sc. (Ec.), Prof. of Sales Techniques and Management Dept., Plekhanov Russian University of Economics

Dmitry A. Karkh, Dr. Sc. (Ec.), Prof. of Commerce, Logistics and Trade Economics Dept., Urals State University of Economics

Abstract: The article highlights the importance of small­scale trade in development of the consumer market, small business and domestic production. The experience of METRO Cash&Carry in the Russian consumer market is analysed.

Keywords: Small-scale trade, METRO Cash&Carry, small business, consumer market, consumer, self-service, strategy, price policy, goods, quality