Small-Scale Trade in the Form of Self-Service and Its Prospects in the Russian Consumer Market |
Authors: Tamara I. Nikolaeva, Dr. Sc. (Ec.), Prof. of Sales Techniques and Management Dept., Plekhanov Russian University of Economics Dmitry A. Karkh, Dr. Sc. (Ec.), Prof. of Commerce, Logistics and Trade Economics Dept., Urals State University of Economics Abstract: The article highlights the importance of smallscale trade in development of the consumer market, small business and domestic production. The experience of METRO Cash&Carry in the Russian consumer market is analysed. Keywords: Small-scale trade, METRO Cash&Carry, small business, consumer market, consumer, self-service, strategy, price policy, goods, quality |