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The Basic Tendencies and Prospects of Development of Corporate Social Responsibility at Large Poultry Enterprises of Russia

Author: Ivanna O. Serdobolskaya, Cand. Sc. (Econ.), Associate Prof. of Marketing Dept., Saint-Petersburg State University of Economics

Alla N. Mukhamedshina, Postgraduate of Marketing Dept., Saint-Petersburg State University of Economics

Abstract: The article presents the results of the survey of Russia's large poultry industrial enterprises on the development prospects of corporate social responsibility as an important competitive advantage in the examined market.

Keywords: Corporate social responsibility, large business structures, poultry industry, industrial market, competitive advantage