English (United Kingdom)Russian (CIS)
The Features of Marketing of Suppliers Relationships in the Industrial Market

Authors: Tatyana L. Sysoeva, Cand. Sc. (Ec.), Associate Prof. of Marketing and International Management Dept., Ural State University of Economics

Marina G. Zimina, Marketing Director, OOO Company «Like»

Abstract: The article is devoted to the issues of relationship marketing in the industrial market. The authors consider the definition of relationship marketing, propose a classification of relationship marketing of North American, North European and British scientific schools. The key features of relationship marketing in the industrial market in Russian practice are discussed.

Keywords: Marketing, relationship marketing, suppliers, intercompany relationships, development of relationship marketing