Author: Aleksey Ye. Parshukov, Consultant, BI TO BE Consulting Group

Abstract: The article provides a brief review of peculiarities and dynamics of development of small business in Russia; a range of its problems is grounded. The author suggests the solution to the problem of promotion of products and services of small enterprises through the development of the methodology for selecting the way to promote the goods that can increase the profitability of the enterprises. There is presented the overview of the methodology that embraces the universal classification of products and services and promotion tools arranged in accordance with the following grouping: advertising, sales promotion, public relations and direct marketing. The paper defines the criteria of the classification of products and services and their main types, and lists the promotion tools in groups.

Keywords: Methodology, classification of products and services, small business, promotion, advertising, sales promotion, public relations, direct marketing