Author: Svetlana V. Orekhova, Cand. Sc. (Econ.), Associate Professor of Enterprises Economics Dept., Ural State University of Economics

Abstract. The study aims at developing a methodology for the analysis of institutional environment of a company. The paper reveals the specifics of the concepts “market” and “company environment” through the prism of intitutionalist approach. It identifies distinguishing features of institutional analysis of company environment. The author suggests a methodology of institutional analysis of a market on the principle of assessing its complexity. To determine the level of institutional complexity a classification of markets according to the type of entry barriers is developed. The author discovers a direct correlation between the level of complexity of institutional environment of a company and necessary amount of resources required to attain sustainable competitive advantages. The results of diagnosis of specific institutional parameters of a market using the proposed algorithm enables companies to adjust the directions of their strategic development.