Author: Irena A. Esaulova, Dr. Sc. (Econ.), Professor of Management and Marketing Dept., Perm National Research Polytechnic University

Abstract. The essence of personnel innovation potential as an organization’s innovative asset is concentrated in the unique knowledge and employees’ competencies and reflected in the models of innovative behaviour supporting the objectives of an organization’s development initiatives. In contrast to the current methodology, which ignores the individual drivers of personal initiative, we have developed a conceptual approach to formation, development and exploitation of personnel potential based on the mechanisms of employees’ intrinsic motivation. Within the frames of the behavioural approach, we propose a model based on the link between individual and organizational factors providing unidirectional vectors of employee’s and the organizational development. In this model organizational environment serves as a source of employees’ intrinsic motivation for self­realization and self­development. In practice, such an environment embraces organizational culture focused on self­development and initiative, developmental leadership and self­development infrastructure: learning opportunities for all employees, mentoring at all levels of organization, extensive groups of experts, community of practitioners, etc. These elements are discovered due to the analysis of the best practices of Russian leading companies that devise HRD­systems as structures of developing and supporting of personnel innovative behaviour.

Keywords: Personnel innovative potential, innovative development, employee self-improvement mechanism, goal orientation mechanism, system of personnel innovative potential development