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Studying Investment Attractiveness of Regions

Authors: Nadezhda I. Yashina, Dr. Sc. (Econ.), Professor of Finance and Credit Dept., Lobachevsky State University of Nizhny Novgorod

Svetlana P. Borisova, Cand. Sc. (Econ.), Sr. Lecturer of Finance and Credit Dept., Lobachevsky State University of Nizhny Novgorod

Viktoria S. Novikova, Jr. Lecturer of Finance and Credit Dept., Lobachevsky State University of Nizhny Novgorod

Abstract. Differences in socio­economic development of every region necessitate creating a balanced regional investment policy. All this is possible through completing a comprehensive and systemic assessment of the situation in the region and identifying its weaknesses. Only the integrated analysis of all factors (economic, social, financial, political, resource and many others) allows giving an objective assessment of investment attractiveness of the region and making the right choice in the process of investing. The purpose of the article is to develop methods for assessing investment appeal of regions on the basis of identification of the current problems in the existing techniques. The authors applied a methodology using an integral normalized indicator. This helped rank the regions considered in the paper. The methodical tools of the study include system approach, expert estimates, and functional analysis. The object of the research is investment appeal of the regions of the Volga Federal District.

Keywords: region, investment attractiveness, investment policy, investment potential, investment risk, integral normalized indicator