Authors:

Tatyana N. TRETYAKOVA Dr. Sc. (Pedagogy), Professor, Head of Tourism and Socio-Cultural Service Dept.

Irina A. FREYNKINA Cand. Sc. (Pedagogy), Associate Professor of Tourism and Socio-Cultural Service Dept.

Tatyana S. ORLOVA Dr. Sc. (Philosophy), Professor of Enterprises Economics Dept.

Abstract:

The purpose of the article is to draw up a regional tourism development strategy by creating a tourism cluster on the basis of Chelyabinsk oblast’s experience. The authors give a comprehensive description of the tourism cluster in Chelyabinsk oblast and determine its central features. Based on a strategic analysis of the South Urals travel industry and a monitoring of the tourism infrastructure, the authors proposed a mechanism for creating a tourism cluster in Chelyabinsk oblast, highlighted prerequisites for a cluster’s formation and identified stages to promote the brand “Golden Belt of the Ural Mountains”. The study suggests a set of measures for forming tourism clusters, which comprises tools for developing the travel industry in Chelyabinsk oblast.

Keywords:

STRATEGY, TOURISM CLUSTER, CLUSTER APPROACH, CHELYABINSK OBLAST, REGIONAL ECONOMY

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For citation: Tatyana N. Tretyakova, Irina A. Freynkina, Tatyana S. Orlova. The Strategy for Creating the Tourism Cluster “Synegorye” in Chelyabinsk Oblast. Upravlenets – The Manager, 2017, no. 2(66), pp. 47–57.