Управленец

2218-5003

2686-7923

10.29141/2218-5003-2024-15-1-1

EQDFJD

https://upravlenets.usue.ru/ru/-2024/1481

Телеработа как динамическая способность фирмы: качественный анализ и нарративы

Telework as a dynamic capability of firms: A qualitative research and narratives

Халил

Йорулмаз

Халил

Йорулмаз

Halil

Yorulmaz

hyorulmaz@medipol.edu.trBaykal

Elif

Baykal

Elif

Байкал

Элиф

elif.baykal@medipol.edu.tr

Istanbul Medipol University (Istanbul, Turkey)Стамбульский университет «Медиполь» (г. Стамбул, Турция)

06032024

1512141807202321092023

CC BY-NC 4.0

Разного рода кризисы и другие непредвиденные негативные факторы оказывают серьезное влияние на бизнес-среду и ведут к трансформации классических представлений о режиме рабочего времени. Статья посвящена изучению концепции телеработы как динамической способности фирм обеспечивать прочный фундамент и непрерывность бизнес-процессов в турбулентной внешней среде, а также анализу факторов, влияющих на готовность фирмы внедрять данный вид дистанционной работы. Методологическая основа исследования представлена концепцией динамических способностей фирмы. Авторами использованы методы качественного анализа, контент-анализа и индукции, позволяющие составить целостную картину исследуемого феномена, а также полуструктурированного интервью, нарративного анализа. Информационную базу исследования составили данные 13 интервью, проведенных в июле–августе 2022 г. с собственниками и менеджерами малых и средних предприятий Турции, работающих в сфере услуг. Обработка полученных данных осуществлялась в программе MAXQDA 2020. Авторами предложена трехуровневая структура феномена телеработы (технологическая инфраструктура, культура и атрибуты работы), включающая 10 подуровней (порядок работы, доверие, опыт внедрения, бизнес-стратегия и др.). Показано, что для успешного перехода к режиму телеработы фирмам необходимо регламентировать порядок и ожидаемый результат работы, время нахождения сотрудников за компьютером, быть восприимчивыми к инновациям в трудовых практиках, создать специфическую культуру труда, установить доверительные отношения с персоналом.

Unexpected and negative factors such as pandemics, crises, etc. have a profound effect on business environment and entail a paradigm shift in the classical concept of work schedule. The paper aims to explore the phenomenon of telework as a dynamic capability of firms to ensure business continuity in the face of all kinds of unpredictable events and delves into the factors behind telework applications that contribute to increasing the resilience of SMEs to chaotic business shifts. Dynamic capabilities theory constitutes the methodological basis of the study. For the purpose of the research, the qualitative method was used, which has a detailed and exploratory approach with inductive questions and enables a holistic picture of the phenomenon under investigation to be revealed. The multi-site case study design was preferred, and the data collected were analysed using content analysis. In July–August 2022, 13 semi-structured interviews were conducted with the owners, top and mid-level managers of SMEs operating in the service sector in Turkey. MAXQDA 2020 programme was used to analyse the data obtained. As a result of the research, the structure of the telework theme consisting of three dimensions (technological infrastructure, culture, and work attributes) and ten sub-dimensions (working order, trust, implementation history, business strategy, etc.) was discovered. For telework to be carried out healthily, firms should establish working order, work to be done, time spent by employees in front of the computer, etc., be more flexible and receptive to changes in work practices, create an appropriate culture and establish manager-employee trust.

динамические способности;гибкий график труда;удаленная работа;малые и средние предприятия;Турция.телеработа;

telework;dynamic capabilities;flexible work arrangements;remote work;small and medium-sized enterprises;Turkey.

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