Управленец

2218-5003

2686-7923

10.29141/2218-5003-2024-15-1-4

SLBHTS

https://upravlenets.usue.ru/ru/-2024/1498

Модель рыночных сил Портера и метод анализа иерархий в оценке конкурентоспособности отраслей экономики (на примере г. Дургапур)

Analysing the competitiveness of industries using the Analytical Hierarchy Process and Porter’s model: A case of Durgapur city

Бисвас

Парихит

Бисвас

Парихит

Biswas

Parikhit

parikhitkaj@gmail.comНайоги

Джаита Гуа

Найоги

Джаита Гуа

Niyogi

Jayita Guha

Jadavpur University (Kolkata, India)Джадавпурский университет (г. Калькутта, Индия)

06032024

15155691408202312102023

CC BY-NC 4.0

Падающий уровень занятости в сталелитейной промышленности – в прошлом лидирующей отрасли по численности наемных работников г. Дургапур (Индия) – ставит вопрос о необходимости поиска альтернативных возможностей для трудоустройства местного населения. Статья направлена на разработку критериев оценки наиболее перспективных отраслей экономики с точки зрения увеличения занятости населения. Методологический каркас исследования представлен концепцией пяти рыночных сил М. Портера. Качественный анализ критериев бизнес-компетенций отраслей осуществлялся с помощью метода анализа иерархий. Информационную базу работы составили результаты опроса 126 респондентов, разделенных на две группы: первая (36 экспертов) участвовала в определении веса каждого критерия оценки бизнес-компетенций отрасли, вторая (90 узких специалистов) – в процессе оценки значимости критериев в соответствии с предложенной авторами шкалой. Представлены принципы оценки уровня конкуренции основных отраслей в Дургапуре, краткий анализ двойственной природы их конкуренции, а также стратегические основы для поддержания изменений в структуре промышленности. Авторами выявлены девять отраслей г. Дургапур, активно создающих рабочие места; среди них – сталелитейная промышленность, сфера информационных технологий, образование, здравоохранение и др. Установлено, что наибольшими конкурентными преимуществами и возможностями роста занятости обладают IT-сектор, несмежные для металлургии отрасли промышленности, образование и здравоохранение.

Declining contribution to employment of the steel industry, which used to be the number-one sector in the city of Durgapur (India), leads to a search for alternative employment sources. The article aims to identify the criteria and sub-criteria to reveal the business competence through Porter’s model and ranking of business competence of each industry through the analytical hierarchy process (AHP) for Durgapur. Porter’s Five Forces Framework is used as the methodological basis to find the best alternate industry option based on their competitive position and provides the framework and subsequent criteria to analyse competitiveness. The key research method is the analytical hierarchy process that helps to measure the criteria qualitatively. The empirical evidence comes from the survey of 126 respondents: 36 experts who are well-versed in the industrial development of the city and fixed the weightage of the criteria through the AHP, and 90 industry-specific experts provide the range value for each criterion for each industry, which is used to generate the final value. The paper demonstrates the quantitative framework to establish the competition level of major industries in Durgapur, the strategic framework to support the industrial transition, and a brief about their dual nature of competition. We have figured out nine employment-generating industrial sectors within the city of Durgapur, among which are steel production, information technology (IT), education, healthcare, etc. The IT industry was found to be the most competitive sector that provided additional employment opportunities; it was followed by non-metal production, healthcare, and education.

конкурентная позиция;модель Портера;метод анализа иерархий;отрасли экономики;бизнес-стратегия;муниципальное управление;Индия.

competitive position;Porter’s model;analytical hierarchy process;industry;business strategy;municipal governance;India.

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