Управленец

2218-5003

2686-7923

10.29141/2218-5003-2024-15-4-1

EMEZKI

https://upravlenets.usue.ru/ru/-2024/1650

Факторы формирования предпринимательских намерений по цифровизации бизнеса в период кризиса

Determinants of entrepreneurial intention towards digital adoption during crisis

Верховская

Ольга Рафаиловна

Верховская

Ольга Рафаиловна

Verkhovskaya

Olga R.

verkhovskaya@gsom.spbu.ruБогатырева

Карина Александровна

Богатырева

Карина Александровна

Bogatyreva

Karina A.

k.bogatyreva@gsom.spbu.ruБоровицкая

Полина Сергеевна

Боровицкая

Полина Сергеевна

Borovitskaya

Polina S.

st062686@gsom.spbu.ruКуансах

Эвураджоа Манса

Куансах

Эвураджоа Манса

Quansah

Ewuradjoa M.

e.quansah@tees.ac.uk

Saint Petersburg State University (Saint Petersburg, Russia)Высшая школа менеджмента СПбГУ (Санкт-Петербург, РФ)

SBS Consulting (Moscow, Russia)SBS Consulting (Москва, РФ)

Teesside University International Business School (Middlesbrough, United Kingdom)Универстет Тиссайд (Мидлсбро, Великобритания)

06092024

1542150502202403042024

CC BY-NC 4.0

In the time of fast technology growth, digitalization is transforming the landscape of many businesses. However, the antecedents of digital adoption within small and medium-sized enterprises in crisis are yet not fully understood. This study's objective is to pinpoint factors that influence entrepreneurs' intentions to utilize digital technologies in times of COVID-19 crisis in the Russian Federation. The study is based on the theory of planned behaviour. The analytical procedures performed on the data involved logistic regression modelling. This research draws on the Russian part of the 2021 Global Entrepreneurship Monitor Database (GEM) Adult Population Survey which measures the level and nature of entrepreneurial activity in different countries. Perceived behavioural control was revealed to be a key determinant of the intention towards digital technologies' adoption - entrepreneur's perception of opportunities and self-efficacy positively affects their intention to adopt digital technologies during a crisis. Notably, previous experience with digital technologies had a negative impact during the crisis. Further, an individual's age inversely affects their tendency to pursue digital entrepreneurial initiatives. The research extends the theory of planned behaviour to volatile contexts and signals how entrepreneurs can adapt to upheavals during crises through digitalization, thus advancing understanding of entrepreneurial behaviour under extremities.

В условиях быстрого распространения технологий и активной цифровизации трансформируются подходы к организации и ведению бизнеса для многих предприятий. Однако существует пробел в понимании предпосылок внедрения цифровых технологий в малых и средних фирмах в условиях кризиса. Статья направлена на выявление факторов, влияющих на формирование у российских предпринимателей намерений по использованию цифровых технологий в период кризиса, вызванного пандемией COVID-19. Методологическую основу исследования составила теория запланированного поведения. Исследование проведено на основе данных опроса взрослого трудоспособного населения российской части проекта «Глобальный мониторинг предпринимательства» (GEM), посвященного оценке уровней и особенностей предпринимательской активности в разных странах. Данные анализировались с применением логит-регрессии. Результаты исследования показали, что главным детерминантом намерений к внедрению цифровых технологий является воспринимаемый поведенческий контроль, который проявляется через предпринимательскую самоэффективность и восприятие возможностей. При этом наличие предыдущего опыта в данной области оказалось отрицательным фактором. Установлена отрицательная связь между возрастом предпринимателей и их готовностью к цифровизации. Исследование расширяет рамки применения теории запланированного поведения и рассматривает цифровизацию как способ адаптации предпринимателей к нестабильным условиям внешней среды, внося вклад в развитие области знаний о поведении предпринимателей в кризисных ситуациях.

поведение предпринимателейцифровизациявнедрение цифровых технологийпандемия COVID-19кризисроссия

entrepreneurial intentiondigitalizationdigital adoptioncovid-19crisisrussia

Исследование выполнено за счет гранта Российского научного фонда № 21-78-10024, https://rscf.ru/ project/21-78-10024/

This research has been conducted with financial support from the Russian Science Foundation grant (project No. 21- 78-10024, https://rscf.ru/en/project/21-78-10024/)

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