Управленец

2218-5003

2686-7923

10.29141/2218-5003-2024-15-4-5

PMHNSV

https://upravlenets.usue.ru/ru/-2024/1676

Совместная деятельность и гибкая модель занятости

Collaborative activities and flexible working

Пань

Ли

Пань

Ли

Pan

549074437@qq.comНехода

Евгения Владимировна

Нехода

Евгения Владимировна

Nekhoda

Evgeniya V.

sheyna1963@yandex.ru

National Research Tomsk State University (Tomsk, Russia)Национальный исследовательский Томский государственный университет (Томск, РФ)

06092024

15452662204202425062024

CC BY-NC 4.0

Цифровизация и глобализация колоссально повлияли на организацию труда и взаимодействие работников в процессе трудовой деятельности. Совместно-творческая деятельность на платформах цифрового труда является новым феноменом, требующим углубленного рассмотрения. Статья посвящена изучению совместной деятельности как движущей силы эволюции организационных моделей труда, а также рассмотрению ее основных эффектов на рынке труда. Методологическую базу исследования составили теория кооперации и теория организации. Методы работы - эволюционный, статистический и регрессионный анализ. Информационной базой послужили открытые данные Европейского социального исследования (ESS) 10 раунда за 2020-2023 гг. Выявлены направления трансформации форм совместной деятельности: основные из них связаны с повышением ценности человека и наращиванием человеческого капитала, уровнем автономии работников. Организация труда, также претерпевающая значительные изменения, стимулирует развитие гибких практик работы. По результатам эмпирического анализа при активном использовании интернета самозанятые значительно увеличивают вероятность вовлечения в совместно-творческую деятельность, в частности, с ростом уровня образования. Следствием роста внутренней мотивации участников совместно-творческой деятельности является более высокая производительность труда. Результаты работы позволили выявить критическую проблему отсутствия практик управления человеческими ресурсами в условиях платформенной занятости. Разработка новой (гибкой) модели организации труда в соответствии с характеристиками и эффектами совместной деятельности может служить перспективным направлением дальнейших исследований.

Digitalization and globalization have radically affected work organization and interaction between workers in the course of performing job duties. Co-creation activity on digital labour platforms is a new phenomenon that has been little studied. The paper aims to explore collaboration as a driving force in the evolution of work organization patterns and investigates its main effects on the labour market. Theory of cooperation and organizational theory constitute the methodological basis of the study. The research methods used are evolutionary analysis, statistical and regression analysis. The empirical evidence is comprised of open data from the European Social Survey (ESS) Round 10 (2020/23). The study identifies the directions for altering the forms of collaborative activities: the key ones are associated with the enhancement of individual value, accumulation of human capital and a rise in worker autonomy. It is shown that organization of work, which is also undergoing significant changes, promotes flexible working practices. The empirical analysis indicates that high-frequency Internet use among self-employed workers significantly increases the probability of engaging in co-creation activities, particularly as education levels rise. The growing intrinsic motivation of participants to such activities leads to higher labour productivity. The findings highlight a critical issue regarding the lack of human resource management practices in platform employment. Designing a new (flexible) model of work organization aligned with the characteristics and effects of co-creation activities can serve as a promising direction for further research.

самозанятостьсовместно-творческая деятельностьцифровые технологииразвитие личностиорганизация трудагибкая модель занятости

work organizationflexible work modelself-employmentco-creation activitiesdigital technologiesindividual development

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