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<article xmlns:xlink="http://www.w3.org/1999/xlink" dtd-version="1.4" article-type="research-article" xml:lang="en"><front><journal-meta><journal-title-group><journal-title xml:lang="ru">Управленец</journal-title></journal-title-group><journal-id journal-id-type="issn">2218-5003</journal-id><journal-id journal-id-type="eissn">2686-7923</journal-id></journal-meta><article-meta><article-id pub-id-type="doi">10.29141/2218-5003-2024-15-6-6</article-id><article-id pub-id-type="edn">RONIXH</article-id><article-id pub-id-type="uri">https://upravlenets.usue.ru/ru/-2024/1719</article-id><self-uri>https://upravlenets.usue.ru/ru/-2024/1719</self-uri><title-group><article-title xml:lang="ru">Воздухоохранное поведение и доходность акций публичных компаний: отраслевые особенности</article-title><trans-title-group xml:lang="en"><trans-title>Air quality protection behaviour and stock returns of public companies: Sectoral aspects</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name><surname>Марамыгин</surname><given-names>М. С.</given-names></name><name-alternatives><name xml:lang="ru"><surname>Марамыгин</surname><given-names>М. С.</given-names></name><name xml:lang="en"><surname>Maramygin</surname><given-names>M. S.</given-names></name></name-alternatives><xref ref-type="aff" rid="aff1"/><email>maramygin_ms@usue.ru</email></contrib><contrib contrib-type="author"><name><surname>Болдырева</surname><given-names>Н. Б.</given-names></name><name-alternatives><name xml:lang="ru"><surname>Болдырева</surname><given-names>Н. Б.</given-names></name><name xml:lang="en"><surname>Boldyreva</surname><given-names>N. B.</given-names></name></name-alternatives><xref ref-type="aff" rid="aff2"/><email>naboldyreva@yandex.ru</email></contrib><contrib contrib-type="author"><name><surname>Решетникова</surname><given-names>Л. Г.</given-names></name><name-alternatives><name xml:lang="ru"><surname>Решетникова</surname><given-names>Л. Г.</given-names></name><name xml:lang="en"><surname>Reshetnikova</surname><given-names>L. G.</given-names></name></name-alternatives><xref ref-type="aff" rid="aff2"/><email>reshetnikova-l@yandex.ru</email></contrib><aff-alternatives id="aff1"><aff><institution xml:lang="en">Ural State University of Economics</institution></aff><aff><institution xml:lang="ru">Уральский государственный экономический университет</institution></aff></aff-alternatives><aff-alternatives id="aff2"><aff><institution xml:lang="en">University of Tyumen</institution></aff><aff><institution xml:lang="ru">Тюменский государственный университет</institution></aff></aff-alternatives></contrib-group><pub-date pub-type="epub" iso-8601-date="2025-01-16"><day>16</day><month>01</month><year>2025</year></pub-date><volume>15</volume><issue>6</issue><fpage>76</fpage><lpage>92</lpage><history><date date-type="received" iso-8601-date="2024-05-02"><day>02</day><month>05</month><year>2024</year></date><date date-type="accepted" iso-8601-date="2024-09-03"><day>03</day><month>09</month><year>2024</year></date></history><permissions><license><license-p xml:lang="ru">CC BY-NC 4.0</license-p></license></permissions><abstract xml:lang="ru"><p>В условиях новой экономической реальности проблема воздухоохранного поведения бизнеса сохраняет свою актуальность, смещая акценты в сторону защиты жизни и здоровья человека. Статья посвящена изучению отраслевых особенностей взаимосвязи между воздухоохранным поведением публичных компаний и доходностью их акций. Методологическую основу исследования составили теории экологического менеджмента, финансового менеджмента и стейкхолдеров. Методы работы - межотраслевой экономический и эконометрический анализ. Информационной базой послужили данные Росстата и Московской биржи о 45 публичных акционерных обществах (ПАО) из пяти отраслей экономики за период 2014-2022 гг. Межотраслевой экономический анализ показал, что инвесторы не принимают во внимание воздухоохранное поведение ПАО, неизменно направляя больше средств в акции компаний, входящих в отраслевые индексы Химии и нефтехимии, Металлов и добычи, Нефти и газа, отличающиеся большими дивидендными выплатами по сравнению с рынком Мосбиржи в целом. Через интеграцию в модель Фамы - Френча - Кархарта воздухоохранных факторов с помощью методов эконометрического моделирования получены оценки зависимости доходности отраслевых портфелей от этих факторов и от классических риск-премий. Доказано положительное влияние рыночной премии и премии за размер на доходность отраслевых портфелей. Статистически значимого влияния воздухоохранных факторов на доходность акций не установлено. Эмпирически подтверждена немотивированность бизнеса к воздухоохранному поведению в существующих условиях. Результаты исследования подчеркивают важность мотивации такого поведения бизнеса на директивной основе.</p></abstract><trans-abstract xml:lang="en"><p>In the new economic reality, air quality protection behaviour of companies remains a burning issue shifting the emphasis towards saving human life and health. The article explores the relationship between the air quality protection behaviour of public companies and stock returns in different economic sectors. The research methodology is based on environmental management theory, financial management theory, and stakeholder theory. The analytical procedures performed on the data involved cross-sectoral economic analysis and econometric analysis. Empirical data are retrieved from the Federal State Statistics Service (Rosstat) and the Moscow Exchange and cover statistics on 45 public joint-stock companies (PAOs) from five sectors of the economy for the period of 2014-2022. Cross-sectoral economic analysis has shown that investors lack interest in PAOs' air quality protection behaviour and invariably favour companies from the sectoral indices paying higher dividends compared to the Moscow Exchange, such as Chemicals and Petrochemicals, Metals and Mining, Oil and Gas. By integrating air quality protection factors into the Fama-French-Carhart model through econometric modelling, we estimated the dependence of returns of industry portfolios on these factors and classical risk premiums. The study demonstrates a positive impact of market premium and size premium on returns of industry portfolios. No statistically significant impact of air quality protection factors on stock returns was found. Our empirical findings confirm that businesses are poorly motivated to take air environment protection measures and air pollution-reducing behaviour should be encouraged at the state level.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>отрасли экономики</kwd><kwd>экологический менеджмент</kwd><kwd>экологическое регулирование</kwd><kwd>акционерные общества</kwd><kwd>воздухоохранное поведение</kwd><kwd>финансовый рынок</kwd></kwd-group><kwd-group xml:lang="en"><kwd>environmental management</kwd><kwd>financial market</kwd><kwd>air quality protection behaviour</kwd><kwd>economic sectors</kwd><kwd>joint-stock company</kwd><kwd>environmental regulation</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Статья подготовлена при финансовой поддержке РНФ в рамках научного проекта № 22-28-02032 «Национальный рынок углеродных единиц в России: организационно-институциональные условия, механизмы и модели ценообразования» (https://rscf.ru/project/22-28-02032/).</funding-statement><funding-statement xml:lang="en">This research was prepared with the financial support of the Russian Science Foundation, project no. 22-28-02032 “National market of carbon units in Russia: Organizational and institutional conditions, mechanisms and pricing models” (https://rscf.ru/project/22-28-02032/).</funding-statement></funding-group></article-meta></front><back><ref-list><ref id="ref1"><mixed-citation xml:lang="ru">Абрамов А.Е., Радыгин А.Д., Чернова М.И. 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