Управленец

2218-5003

2686-7923

10.29141/2218-5003-2024-15-6-5

MLOQGR

https://upravlenets.usue.ru/ru/-2024/1718

Исследование стратегического поведения малых промышленных предприятий в контексте концепций жизненного цикла организации и отрасли

Studying strategic behaviour of small industrial enterprises in the context of the organizational and industry life cycle concepts

Вайсман

Е. Д.

Вайсман

Е. Д.

Vaisman

E. D.

vaismaned@susu.ruПылаева

И. С.

Пылаева

И. С.

Pylaeva

I. S.

irenpylaeva74@gmail.comПодшивалова

М. В.

Подшивалова

М. В.

Podshivalova

M. V.

podshivalovamv@susu.ru

South Ural State University (Chelyabinsk, Russia)Южно-Уральский государственный университет (Челябинск, РФ)

Independent Researcher (Annandale (Virginia), USA)Независимый исследователь(Аннандейл (Вирджиния), США)

16012025

15660751408202417102024

CC BY-NC 4.0

В отличие от бизнес-моделей крупных корпораций, которые уже тщательно изучены и классифицированы, стратегии малого бизнеса остаются в значительной степени неисследованными. Статья посвящена изучению стратегического поведения малых промышленных предприятий в России в рамках концепций жизненного цикла организации и отрасли. Методологический каркас работы включает теорию стратегического менеджмента и концепцию жизненного цикла. Методы исследования – анализ панельных данных, расчет бета-коэффициента, матричный метод. Информационная база охватывает данные отчетности 134 малых предприятий из отраслей, находящихся на разных стадиях жизненно го цикла: литье металлов (стадия роста) и печатание газет (стадия зрелости). Статистика для анализа извлечена из базы СПАРК Интерфакс за период 1999–2021 гг. Авторами выделены три типа стратегического поведения малых предприятий – «агрессор», «защитник» и «контрстратегия», – а также выполнена оценка их распространенности в изучаемых отраслях. Исследование показало, что зрелые малые предприятия с «агрессивным» интуитивно стратегическим поведением – пре обладающий тип бизнеса в зрелой отрасли, в то время как для предприятий в растущей отрасли «защита» и «контрстратегия» являются ключевыми на всех этапах жизненного цикла. Этот парадокс дополнительно подтверждает валидность авторской идеи об интуитивном стратегическом поведении малого бизнеса. Полученные результаты вносят вклад в развитие теории жизненного цикла малого и среднего бизнеса и стратегического менеджмента, могут быть использованы для корректировки отраслевой политики и мер государственной поддержки, а также могут быть полезны руководителям малых предприятий.

Unlike large corporations whose business patterns have been extensively studied and categorized, there is a lack of research on small business strategies, leaving them largely unexplored. The article explores the strategic behaviour of small industrial enterprises in Russia within the organizational and industry life cycle concept. The research methodology is based on strategic management theory and the concept of the life cycle. The research methods include panel data analysis, the Beta coef f icient calculation, and the matrix method. The information base is the reporting data of 134 small enterprises from industries at different stages of the life cycle: metal casting (growth) and newspaper printing (maturity). Statistics for analysis were obtained from the SPARK Interfax database for the period of 1999–2021. We identified three types of strategic behaviour (‘aggressive’, ‘de fender’, and ‘counterstrategy’) and assessed their prevalence among small enterprises in the two industries under consideration. The results showed that mature small enterprises with an ‘aggressive’ intuitively strategic behaviour are the predominant type of business in a mature industry, while for small enterprises in a growing industry ‘defender’ and ‘counterstrategy’ are the prevalent strategies at all the life cycle stages. This paradox additionally proves the validity of our idea of the intuitively strategic behaviour of small businesses. Our findings contribute to the development of the SME life cycle theory and strategic management, can be used to adjust industry policy and government support measures, and can also be of interest to managers of small enterprises.

жизненный цикл организациижизненный цикл отраслистратегическое поведениемалые и средние предприятия (МСП)промышленность

organizational life cycleindustry life cyclestrategic behavioursmall and medium-sized enterprises (SMEs)industry

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