Управленец2218-50032686-792310.29141/2218-5003-2025-16-2-6https://elibrary.ru/item.asp?id=82297309https://elibrary.ru/item.asp?id=82297309Влияние цифровой трансформации на корпоративную экологическую ответственность: опыт КитаяUncovering the impact of digital transformation on corporate environmental responsibility: Evidence from ChinaЧжанЦ.ЧжанЦ.ZhangJ.zhang.2021@inbox.ruНедоспасоваО. П.НедоспасоваО. П.NedospasovaO. P.olgaeconomy@mail.ruNational Research Tomsk State UniversityНациональный исследовательский Томский государственный университет1405202516285992011202412022025CC BY-NC 4.0Ц. Чжан, О.П. НедоспасоваJ. Zhang, O.P. Nedospasova

В условиях глобальной турбулентности цифровая трансформация стала ключевым драйвером реструктуризации мировых ресурсов, а также новой кинетической энергией, способствующей устойчивому развитию компаний. Тем не менее ее внутренние и внешние движущие факторы на уровне фирм еще не определены. В статье исследуется влияние цифровой трансформации на корпоративную экологическую ответственность. Методологической основой работы являются ресурсно ориентированный подход, теория заинтересованных сторон и теория информационной асимметрии. Выборка включает панельные данные китайских фирм, зарегистрированных на бирже с 2014 по 2023 г. (6 483 наблюдения). Для анализа данных применялись методы статистического и регрессионного анализа. Результаты исследования показывают, что цифровая трансформация положительно влияет на корпоративную экологическую ответственность за счет усиления вовлеченности компаний в «зеленые» практики; неопределенность экономической политики негативно модерирует анализируемую взаимосвязь, снижая положительный эффект от внедрения новейших технологий; внимание СМИ и финансовые ограничения положительно опосредуют анализируемую взаимосвязь. Доказано, что средства массовой информации служат ключевым механизмом внешнего надзора и улучшения корпоративного управления на рынке капитала, а посредством смягчения финансовых ограничений компании получают возможность привлечь больше внешних инвестиций и ресурсов, которые они в дальнейшем могут направить на расширение своей экологической ответственности.

Under the current turbulent global situation, digital transformation has become a key force in restructuring the elements of world resources and new kinetic energy to promote the sustainable development of firms. In contrast, its internal and external driving factors at the firm level have not yet been identified. This study is dedicated to examining the impact of digital transformation on corporate environmental responsibility. The methodological foundations of the research are resource-based view, stakeholder theory, and information asymmetry theory. For verifying the proposed hypotheses, the study takes the panel data of Chinese listed firms from 2014 to 2023 (6,483 observations) as the research sample. It adopts statistical and regression analysis methods. Empirical results suggest that digital transformation positively correlates with corporate environmental responsibility by increasing companies' engagement in green practices; economic policy uncertainty negatively moderates the analysed relationship, reducing the positive effect of the introduction of new technologies; media attention and financial constraints positively mediate the analyzed relationship. It is shown that the media serve as a key mechanism for external oversight and improving corporate governance in the capital market. By easing financial constraints, companies can obtain more external investment and resources, thereby increasing their ability to assume environmental responsibility.

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