Управленец

2218-5003

2686-7923

10.29141/2218-5003-2026-17-1-5

THMCWY

https://upravlenets.usue.ru/ru/-2026/1777

Институциональные детерминанты и новые тенденции в стратегиях выхода на зарубежные рынки малых и средних предприятий: систематический обзор литературы

Institutional determinants and emerging trends in foreign market entry strategies by small and medium-sized enterprises: A systematic literature review

Sikachev

Alexey O.

Sikachev

Alexey O.

Сикачев

Алексей Олегович

asikachev@hse.ruVeselova

Anna S.

Veselova

Anna S.

Веселова

Анна Сергеевна

asveselova@hse.ru

Graduate School of Business, HSE University (Moscow, Russia)Высшая школа бизнеса НИУ ВШЭ (г. Москва, РФ)

12032026

17165831003202517092025

CC BY-NC 4.0

Международные рынки обладают очевидной привлекательностью для малых и средних предприятий (МСП), стремящихся масштабировать свой бизнес. Тем не менее освоение данных рынков сопряжено с многочисленными трудностями, которые особенно существенны для компаний, не имеющих опыта международной экспансии. Цель статьи – восполнить пробел в литературе в области институциональных факторов, влияющих на интернационализацию МСП, и выявить ключевые тенденции, определяющие процесс принятия стратегических решений на зарубежных рынках. Исследование сочетает институциональную теорию и ресурсный подход, признавая наличие регулятивных структур и культурных норм в глобальной экспансии МСП. Для решения проблемы исследования проведены библиометрический анализ и анализ цитирования, а также тематическое моделирование с целью классификации ключевых тем и определения областей для дальнейших исследований. Итоговую выборку составили 188 рецензируемых журнальных статей из базы Scopus, отобранные из первичного поискового запроса (1 272 публикации) при помощи фильтров Scopus Metrics по источникам (топ-10 журналов) и финального уточнения по ключевым словам. Результаты показывают, что МСП адаптируют стратегии выхода на рынок к институциональным воздействиям, используя при этом ресурсы и структуры. Современные тенденции цифровой трансформации и влияние социального капитала выделяются в качестве основных факторов, играющих ключевую роль в интернационализации малых и средних предприятий. Предлагаемая концептуальная модель направлена на интеграцию институциональных детерминант с внутренними возможностями и стратегическими решениями МСП, обеспечивая комплексное понимание их деятельности на зарубежных рынках.

International markets offer significant appeal for small and medium-sized enterprises (SMEs) seeking to scale their businesses. However, there are often numerous obstacles to this journey, especially complex for companies lacking the experience of international expansion. The purpose of the article is to fill the existing gap in the literature by thoroughly analysing the institutional factors influencing SME internationalization and identifying emerging trends that shape strategic decision-making in foreign markets. The research combines institutional theory and resource-based view, acknowledging regulatory structures and cultural norms in SMEs’ global expansion. To address the research problem, bibliometric and co-citation analyses were performed, accompanied by topic modelling to classify key topics and pinpoint areas for further research. The empirical evidence base of the study was compiled using the Scopus database. The initial search query yielded 1,272 publications, which were then sequentially screened against predefined criteria. After applying Scopus Metrics source filters (Top-10 journals) and a final keyword refinement, the final sample comprised 188 peer-reviewed journal articles. The findings indicate that SMEs adapt market entry strategies to institutional influences while leveraging resources and structures. The current trends in digital transformation and the impact of social capital are highlighted as essential factors that play a crucial role in the internationalization of small and medium-sized enterprises. The proposed conceptual framework aims to integrate institutional determinants with the internal capabilities and strategic decisions of SMEs, providing a comprehensive understanding of their operations in foreign markets.

стратегия выхода на рынок;малые и средние предприятия (МСП);интернационализация;институциональный фактор;библиометрический анализ;тематическое моделирование.

market entry strategy;small and medium-sized enterprises (SMEs);internationalization;institutional determinant;bibliometric analysis;topic modelling.

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