Current issue: The Manager Vol. 15 №3 2024
Contents:
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MARKETING MODELS, PRACTICES AND TRENDS: CHALLENGES AND PROSPECTS OF THE GREATER EURASIA
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Yuldasheva O.U., Trushnikova I.O., Shubaeva V.G. Shopping value and mall attributes: Generational and gender differences among Russian customers
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Fokina V.V., Pakhalov A.M. Online shopping behaviour of the elderly: The role of individual characteristics, perceived benefits and risks
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Çavuşoğlu S., Dağ K. Brand experience and consumer inspiration: The mediating role of openness to experience
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Yarosh O.B., Zhavoronkova Z.A. Customer perception of souvenir clothing ethnic ornaments: Results of using neuromarketing technologies and artificial intelligence
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Kapustina L.M., Izakova N.B., Mikolenko A.S. Marketing research and brand management in the margarine market
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Aleksanova S.S., Sheresheva M.Yu., Valitova L.A., Aleksanov K.N., Deng J. Factors in consumer choice of Russian retail chains’ private labels: The role of green attributes
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Erdem I.K., Çelik K. Why do people use mobile food ordering apps?: Extended UTAUT2
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