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Current issue: The Manager Vol. 16 №5 2025

Contents:

PUBLIC AND MUNICIPAL ADMINISTRATION

Smotritskaya I.I., Shuvalov S.S.
Assessing the multiplier effect of government spending: A methodological approach and empirical analysis

STRATEGIC MANAGEMENT AND CORPORATE GOVERNANCE

Bataeva B.S., Kashapov I.N.
The compliance of the Corporate Governance Code with firm value: Evidence from Russian public companies

BUSINESS MODELS AND CHANGE MANAGEMENT

Begicheva S.V., Nazarov D.M., Dryagunova N.V
Managerial factors of successful AI implementation in the agricultural sector

MARKETING STRATEGY AND PRACTICE

Yarosh O.B., Pushkarev G.A.
Visual identity and recognition of logos in promoting regional brands

Kurkova D.N., Kurbatskii A.N.
Mechanisms of consumer adaptation to algorithmic pricing

T.T.E. Onewo, Z.S. Belyaeva, G. Adegbile
The mediating role of celebrity endorsement in stimulating purchases of ESG-oriented goods in Nigeria’s fast-moving consumer goods sector

MARKET DEVELOPMENT: A MANAGEMENT ASPECT

İ.F. Ceyhan, Ö. Karapolat
The COVID-19 pandemic’s impact on the financial performance of the aviation industry

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