Authors: Svetlana R. Tsaregorodtseva, Cand. Sc. (Eng.), Associate­Prof. of Commerce, Logistics and Economics Dept., Ural State University of Economics

Lyudmila I. trofimova, Cand. Sc. (Econ.), Associate­Prof. of Commerce, Logistics and Economics Dept., Ural State University of Economics

Abstract: In the article the innovations applied in the sphere of retail trade are considered. The concept of innovation is interpreted from the viewpoint of various authors; there are proposed classifications of innovations according to different attributes, their functions and properties. The particular attention is given to the examples of implementation of innovations in the global and Russian markets. The authors stress the importance of innovative technologies introduction in both store and non­store trade as a factor in improving competitiveness of an enterprise.

Keywords: Innovations, electronic price tag, electronic scales, store of the future, QR-code, online store, media projects