Аuthors:

Volkan Öngel, PhD, Professor of International Trade and Finance Dept. Beykent University

Melih Sefa Yavuz, PhD Candidate, Research Assistant of Business Administration Dept. Beykent University

Hasan Sadık Tatli, PhD Candidate, Research Assistant of Business Administration Dept. Beykent University

Abstract:

Digital literacy is among the major competencies of a company’s human resources revealing the relationships of individuals with digital tools. However, an essential premise in studying digital literacy is the level of individuals’ readiness for technology. The paper aims to determine the impact of technology readiness on digital literacy, and to establish the characteristics of information society using the case of Turkey. Methodologically, the study rests on the concepts of digitalization, information technology, as well as industrial and information society. Factor, correlation, regression and reliability analyses, and descriptive statistics were used. Using a convenience sampling technique, the authors collected survey results from a sample of 523 individuals aged 18–75. The data were analysed in the SPSS 25 program. The research provides a profile of the Turkish population’s digital literacy and technology readiness. According to the findings, the respondents were optimistic about using technology; they were innovative, and do not hesitate to use new technologies. Their digital information literacy and perception of security on digital platforms were high, and they could use digital platforms at a reasonable level. The hypothesis that employees’ technology readiness positively affects their digital literacy has been confirmed. The research findings will be useful in determining digital literacy of individuals in the external environment.

Keywords:

digital literacy; technology readiness; digitalization; human resources; digital competency; motivating factors; blocking factors; Turkey.

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